The Guidi winery was founded in 1929 and even then it showed the nature of a family-run business that still sets us apart.
We continue to take pride in this heritage, employing time-honored techniques passed down from generation to generation. Working together as a family has taught us many things about life, love, and wine, and we are proud to share them with you.

We created the Guidi Wine Club to share our philosophy and to invite you to become part of our extended family. Each bottle is curated with utmost care,  with Tuscany in mind and the Guidi tradition at heart.
As our great-grandfather used to say, “Loving Tuscany means sharing it with everyone.”

With love,

Nicola & Giacomo
(4th generation owners)

How it works

Join is simple and free! After registering, you can shop all Guidi wines in our e-shop. You earn 1 grape for every euro spent.

• Friend: your starting level, shop freely and collect Grapes with every order.

• Family: once you reach 2,000 Grapes, you’re upgraded automatically and unlock exclusive benefits, including a permanent 10% discount.

Grapes never expire, and your loyalty is always rewarded.

Your welcome gift

As a welcome gift we have decided to give you an automatic 10% discount valid on your first online order.

Wine Subscriptions

If you’d like to experience Guidi wines all year long without worrying about what to choose, explore our Wine Subscriptions, curated selections shipped directly to your door twice a year.

Choose the plan that best fits your taste and curiosity:

• Silver: A perfect introduction to the Guidi world.

• Gold: A balanced journey through our classic and premium labels.

• Icon: Our most exclusive selection, for true connoisseurs.

Each plan offers different levels of wines, savings, and access to limited releases, but all keep you connected to the heart of Tuscany, wherever you are.